Technology is constantly evolving, and so is marketing strategy. Why? Because in 2022 and beyond, marketing is based on technology. At Current, we harness the latest and greatest in tech to give our clients unparalleled results.
Most business aren't even aware they are severely lacking in a robust and modern marketing strategy that will predictably drive results that they can count on month over month. If you can relate to one (or more!) of the items below, you're probably lacking the marketing strategy your business needs.
You have don't know EXACTLY what channels your leads & sales are coming from. This leaves you feeling confused with no idea where to best allocate your marketing budget.
You can never count on consistent results month over month. This leaves you feeling burned out, confused, and never sure if this month you will be on the high or low of the roller coaster ride that is your marketing strategy...or lack there of!
You're sick of throwing spaghetti at the wall hoping something sticks. Everything you're doing inside your marketing strategy feels like you're shooting in the dark hoping something works.
You need a robust marketing strategy built around a 3 level funnel that reaches your ideal customer at every stage of their journey.
The key to effective marketing is reaching your ideal customer at every stage of the funnel. From reaching brand new prospects (cold traffic) at the top of the funnel, to then guiding them through the decision making or buying process in your middle of funnel (warm traffic), all the way to closing the sale in your bottom of funnel (hot traffic).
When you effectively reach your prospects at all stages of the funnel, you create a customer journey experience that drastically increases your chances of closing the sale.